For the project you keep not starting

Two years in my head.
Fourteen days to done.

The 14-Day Finish is the sprint I used to finish the project I'd been avoiding. One hour a day. Cut down to 10 small pieces. Shown to 5 real people on day 14. Now it's yours.

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There's a project in your head. You've thought about it for months, maybe years. You've talked about it. You haven't started it.

This isn't another course to watch. It's 14 mornings. Each one lands in your inbox with one hour of work, and by day 14 the thing is finished and in front of people.

One email every morning with that day's hour
An AI coach that cuts your project down to 10 one-hour pieces
A 23-page Playbook to do the work in
Day 1 is tomorrow. Day 14, it's done.

The thing in your head

You know what it is. You just haven't started.

It's not that you don't know what you want.

You know kinda what it is. A business. A channel. A body of work. The thing you'd do if you weren't scared of what it says about you if it fails.

So you keep it vague.

Vague feels like you're still figuring it out. It's actually protection. If you name it, and tell people, you have to do it.

So it stays in your head. You buy the course. You don't finish it. You plan it bigger. You research first. You talk about it over drinks. Another month goes. Then a year.

I know because I did it.

After I quit my job as a marketing director, I told everyone I was going to start my own business. That was the whole plan. For months.

It wasn't a time problem. I had heaps of time. I gardened. I played video games. I cleaned my room, messed it up, and cleaned it again.

It was a vague-project problem. And underneath that, fear.

What I built

So I built the 14 days I needed.

The 14-Day Finish is a 14-day sprint that gets one project out of your head and finished, one hour a day, without quitting your job, without another plan, and without waiting until you feel ready.

Every morning, an email explains the day. The Playbook is where you do it. And the Finish Coach, an AI coach that runs on free Claude or ChatGPT, does the hard thinking with you: finding your hour, cutting the project down to something you can actually finish, and writing the messages you'll send on day 14.

It's built from the exact sprint I used to finish the course that had been sitting in my head for two years.

No 5am routine. No grind. One hour a day.

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The old way

The way I tried for two years

I waited to feel ready. I planned it bigger, so it would be worth it. I researched first. I bought someone else's system.

In 2024 I started a YouTube channel. I made exactly seven videos. Then I stopped. There was no big "I quit" moment. A week off became a month became two years.

That's what the old way costs. Not a dramatic failure. A quiet one. And the pressure of the thing you didn't do keeps building, every week, until it's heavier than the work ever would have been.

I didn't need more information. I'd read the books. I needed a date, a smaller project, and something that showed up every morning.

The new way

What the next 14 days look like

Days 1 to 3

Name it. Shrink it. Make sure it's yours.

Day 1, you write one sentence: "The project I've been avoiding is ___." You find one hour a day you didn't know you had, and you block day 14. By tonight it has a name, a time slot and an end date.

Day 2, the Finish Coach cuts it down to 10 pieces, one hour each, each one done or not done. Day 3, you write an ordinary Tuesday, 10 years from now, and one line at the top of your tracker: "This project moves me toward ___."

Days 4 to 13

One piece a day.

Every morning, the email tells you the wall you're most likely to hit that day, before you hit it. The detour on day 7. "What will people think" on day 9. The urge to quietly move the deadline on day 10.

You open the calendar, do the piece, tick the box.

Day 14

You show it to 5 people.

Not a pitch. A casual message: "I made this, do you know anyone who'd want it?" The Finish Coach writes them with you.

Day 15. Someone asks, "So what are you working on?"

And this time, you don't change the subject. You pull out your phone and show them.

What's inside

Everything I wish I'd had two years ago

I'd read the books. I'd bought the systems. What I didn't have was something that showed up every morning, told me exactly what the next hour was, and made the project small enough to actually finish.

So that's what's in here. Nothing to binge. Nothing you'll feel guilty about not opening.

A name, a time slot and an end date by tonight
10 pieces, one hour each, in your calendar by day 2
The wall named every morning, before it hits
Finished, and in front of 5 people, on day 14

The course I finished in 14 days sat in my head for two years before that. That's what not starting cost me.

Free. One hour a day, and on day 14 it's done.

What you get

The 14-Day Finish kit

The 14-Day Sprint: one email every morning

That day's hour, and the wall you're most likely to hit, before you hit it. You never have to work out what's next.

The Finish Coach

Runs on free Claude or ChatGPT. Finds your hour, cuts your project to 10 one-hour pieces, walks you through your Essential Day, writes your day 14 messages.

The Playbook

23 pages of worksheets for every day. Execution only. No filler.

My worked example

My real 14 days: what I planned, what I cut, the night I built an AI bot instead of editing, and what I shipped.

The tracker

One page. Your why at the top, 14 boxes, your 10 pieces underneath. Type in it or print it.

Bonus: 5 short videos from me

On the five days people stall: days 1, 3, 7, 13 and 14.

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Proof

Receipts, not promises

This is new, so I'm not going to pretend there's a wall of testimonials. Here's what I can show you.

The 14 days were real. Monday 31 August to Sunday 13 September 2026. I was working 25 to 30 hours a week at a cafe, putting out a YouTube video every week and writing a newsletter every week. The course still shipped. Seven modules, four hours of video, out to five people.

The detour. One night in the middle of it, I spent two hours building an AI bot instead of editing. It's in the worked example. So is how I got back to the piece.

The before and after. Every Sunday I score my week out of 5 on the thing I'm building. From 2022 to mid 2025, that score averaged 1.9. Since July 2026, it's averaged 4.1, and it hasn't dropped below 3.

What I planned versus what I shipped

Planned	Shipped
A paid, 8-module course	A free 7-module course, tested with 5 people
A written breakdown and a download for every lesson	Videos and the key templates
A bonus module and 3 extra lessons	Cut
11 branded templates, edited videos	Plain Google Docs, unedited videos

FAQ

Questions I'd have asked

I've bought courses before and never finished them. Why is this different?

Because it isn't a course to get through. There's nothing to binge. Each morning you get one email and one hour of work, and the work is your project, not my lessons. Most of what you'll read takes five minutes. The other 55 are yours.

I don't have time.

I said that for years. I had time, I just spent it on other things. Day 1 finds one hour a day with you. Not four. One. If you can't find an hour, 20 honest minutes still counts.

What if I miss a day?

Then the next day, you do the next piece. Not two to catch up, just the next one. And if the hour isn't there, 20 honest minutes still counts. The only thing that doesn't move is day 14.

I don't know which project to pick.

Pick the one that's been in your head the longest. If there are five, the Finish Coach helps you choose. The others don't disappear. They wait for your next 14 days.

Is 14 days enough to finish something real?

Not a whole business. But a real first version, yes. One video, not a channel. One page, not a website. One offer, not a business. The Finish Coach cuts your project down to the version that fits 10 one-hour pieces, and that version is finished on day 14.

I'm not techy. How hard is the AI part?

About five minutes. You copy one file into a free Claude or ChatGPT project and upload another. The Playbook walks you through it, and if you get stuck, you reply to any email and I'll help.

Do I need a paid AI plan?

No. The Finish Coach is built to run on the free plans of Claude and ChatGPT. I recommend Claude.

What if what I make isn't good enough?

It won't be perfect. Mine has coughs in it. Day 13 is about getting it finished, not perfect, and day 14 is about getting it in front of people so you find out what's actually good about it.

I don't have an audience to show it to.

Neither did I. I sent my course to five people. Friends, someone who might use it, someone who knows someone. Day 14 gives you four messages to send and the Finish Coach writes them with you.

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One last thing

Fourteen days from now

Here's what you get: 14 mornings, one hour each. An AI coach that cuts the project down to something you can finish. A Playbook to do it in. My real 14 days to copy from. A tracker. Five videos from me on the days people stall.

And here's the other option: the same thing in your head this time next year. That was mine for two years. It's not dramatic. It's just quiet, and heavy.

Fourteen days from now, it could be out of your head. Finished. Sent to five people. Your phone in your hand when someone asks what you're working on.

You already know what it is. You've known for a while.

I didn't need to feel ready. I needed a date. Tomorrow can be yours.

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Liam

Two years in my head.Fourteen days to done.

You know what it is. You just haven't started.

So I built the 14 days I needed.

The way I tried for two years

What the next 14 days look like

Name it. Shrink it. Make sure it's yours.

One piece a day.

You show it to 5 people.

Everything I wish I'd had two years ago

Receipts, not promises

The only deadline is the one you set

Questions I'd have asked

I've bought courses before and never finished them. Why is this different?

I don't have time.

What if I miss a day?

I don't know which project to pick.

Is 14 days enough to finish something real?

I'm not techy. How hard is the AI part?

Do I need a paid AI plan?

What if what I make isn't good enough?

I don't have an audience to show it to.

Fourteen days from now

Two years in my head.
Fourteen days to done.